Sabra produces traditional Arab salads like hummus, baba ghanoush, and fried eggplant. Sabra is 50% owned by the Israeli company the Strauss Group, and 50% owned by Pepsico (the Strauss Group also owns 100% of Max Brenner -see below). The Strauss Group is the second largest Israeli food and beverage company and is widely touted as one of the great successes of Israeli industry. According to a Strauss Group report, “Humus is one of our national foods, and can be found in just about every Israeli home.”
On its website in the section on “Corporate Responsibility,” the Strauss Group emphasizes its support for the Israeli army, noting in a section entitled “In the Field with Soldiers”, “Our connection with soldiers goes as far back as the country, and even further. We see a mission and need to continue to provide our soldiers with support, to enhance their quality of life and service conditions, and sweeten their special moments.
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