People in crowds behave just like sheep, scientists claim, by blindly following one or two people who seem to know where they are going.
Interesting Research
The Telegraph
"Researchers at Leeds University believe their findings could have important applications, notably in the management of disasters.....
The results published today show that it takes a minority of just 5 per cent of what they called "informed individuals" to influence the direction of a crowd of a minimum of 200 people. The remaining herd of 95 per cent follow without realising it.....
"We've all been in situations where we get swept along by the crowd but what's interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren't allowed to talk or gesture to one another.
"In most cases the participants didn't realise they were being led by others."
The work follows another study by Dr Simon Reader of Utrecht University that showed that most of us are happy to play follow-my-leader, even if we are trailing after someone who does not really know where they are going......"
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