Monday, July 27, 2009

Happiness Consultants Won’t Stop a Depression

By Chris Hedges

"Anthony Vasquez, a student at the University of California, Berkeley, worked at FedEx Kinkos for about two years. His store’s slogan was: “Yes We Can.”

“It meant that if a customer asked us to do a job for them, no matter what it was, we were to say ‘Yes We Can!’ ” he said.

Posters of the slogan were posted on telephones and in the backroom. Corporate auditors enforced the slogan by “Yes We Can” call audits. Employees would be punished as a group for failures, and individuals could be fired. Other slogans at the Santa Cruz, Calif., FedEx Kinkos included “Winning by engaging the hearts and minds of every team member” and “I promise to make every FedEx experience outstanding.”

Vasquez worked with a trainee named Sam until Sam was fired. The store managers didn’t announce the dismissal. They kept Sam on the schedule to make it appear he was skipping work and then used this as grounds for removal. After two weeks and some conversations with Sam, Vasquez wrote “Fired” in pencil under Sam’s name on the schedule. It was at that point that Vasquez got a taste of the ideology of modern corporate management, which uses therapeutic forms of social control and calls for group harmony to impose rigid conformity......

There are no gross injustices, no abuses to question, no economic systems to challenge in the land of happy thoughts. In the land of happy thoughts we are to blame if things go wrong. The corporate state, we are assured, is beneficent and good. It will make us happy and comfortable and prosperous even as it funnels billions of taxpayer dollars into its bank accounts. Mao and Stalin used the same language of harmony and strength through the collective, the same love of spectacles and slogans, the same coercive power of groups and state propaganda, to enslave and impoverish millions of their citizens. And, if we do not free ourselves from the grip of this ideology and the corporate vampires who disseminate it, this is what will happen to us. "

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