Sunday, December 30, 2007

Canaan Fair Trade

"A Warm Hello from Jenin, Palestine

Based in Jenin, Palestine, Canaan Fair Trade sells the delicacies produced by over 1,700 small farmers organized in informal cooperatives and represented by the Palestine Fair Trade Association (PFTA). We supply bulk as well as finished and packaged goods to Europe, North America and the Middle East. All of our products are offered with a Palestinian Certificate of Origin. A large and growing portion of them are certified Organic.

We Create Opportunity For Farmers and Communities

Canaan Fair Trade uses the fair trade concept to empower marginalized Palestinian rural communities caught in conflict so they can sustain their livelihoods and culture. To that end, we have built direct working relationships with these communities, paying sustainable prices for their agricultural products to ensure fair wages for labor along the supply chain.

We support farmers in enhancing production procedures and product quality, building their capacities to work collectively, and to sell to international markets.

We educate farmers about sustainable practices and support conversion to certified organic production. We ensure sterling quality standards, while implementing social and economic empowerment programs.

Canaan promotes cross-cultural, interfaith, and multi-ethnic connection of all participants in the production and trade processes:€” workers, farmers, processors, traders, exporters, importers, distributors, and consumers. The idea is to create one community connected by the fair exchange of goods in a cross-cultural setting.

The Reestablishment of Traditional Sustainable Farming In Palestine

By giving incentives to produce a high quality product, Canaan and its partners hope to reestablish traditional sustainable farming as an avenue for Palestinian farmers earning a livelihood. Fair trade provides a vehicle for alternative cultural expression and the opportunity for communities caught in conflict to connect with the outside world.

From our fields to your table.

For generations, our farms have given us some of the most delicately flavorful olives, almonds, tomatoes and other treasures of the earth.

In the tradition of Palestinian hospitality and in the spirit of fair trade, we invite you to experience these pleasures."

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